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Boost Your Ranking

These days, where you land on a search engine can make or break your business, and everyone's scrambling to get to the top. Getting your name high on the search engines is more science than art so it helps to have a service that can help. See what Google Adwords, Yahoo! Sponsored Search and Microsoft adCenter are doing in this space, and start driving quality traffic to your Web site.

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Option	Best For	Next Step
Google Adwords You don't need to shell out a lot of money to kick off your SEO campaign. Google Adwords paves the way for small businesses to be more visible online.	Any size company looking to expand its marketing and advertising online in a cost-effective way.	MORE INFO ABOUT COMPANY SIGN UP
Yahoo! Sponsored Search Get your business out there. Create and post ads to increase traffic to your Web site and target a specific audience.	Businesses that want an increase in Web traffic.	MORE INFO BUY NOW ABOUT COMPANY
Microsoft adCenter Create and edit your online marketing campaigns to rank higher on popular search engines.	Businesses that want to focus a large part of its marketing on building a successful online campaign.	MORE INFO BUY NOW ABOUT COMPANY

Features	Price
Google Adwords Fully control the ad budget. Supports multiple ad formats – text, audio, video and image ads. Easily create and optimize ads better performance. Target ads to specific geographic locations. Control when ads are shown. View performance reports. Inclusion into an advertising network for greater exposure. Create multiple ad campaigns using different keyword variations.	No minimum cost for a CPC bid.
Yahoo! Sponsored Search Ads can appear on other Yahoo! sites like Y! News, Yahoo Sports and more. Reach 75 percent of U.S. population. Performance tracking. Target your ads by geographic area. Increase in Web page views. Keyword suggestions. Click estimates.	Each account requires a nonrefundable $30 initial deposit. Pay for each time someone clicks your ad.
Microsoft adCenter Reach more than 40 million unique users. adExcellence program gives you training and certification search engine marketing. Ads appear on other sites likes The Wall Street Journal, depending on relevance. Intelligence tools that make search results more accurate. Import keywords from other sources. Track performance of marketing campaigns. Sign-up typically takes 15 minutes.	$5.00 to sign up.

Related Tools and Services	Related Research
	Google AdWords allows businesses to display their ads on Google and its advertising network.Users can place small text ads near the search results of targeted keyword terms. Additional tool allows placement of banner, text, and video ads across the internet. Yahoo! Sponsored Search allows placement of text ads on its search and content network properties. Business advertisements appear in search results on Yahoo! and other Web sites. Microsoft adCenter is a collection of tools and information businesses can use to place advertisements on the Web. AdCenter can be used to create and edit online campaigns, research keywords and demographics related to the target market and create and run regular reports to refine online campaign performances.

Related Tools and Services

Related Research

Google AdWords allows businesses to display their ads on Google and its advertising network.Users can place small text ads near the search results of targeted keyword terms. Additional tool allows placement of banner, text, and video ads across the internet.

Yahoo! Sponsored Search allows placement of text ads on its search and content network properties. Business advertisements appear in search results on Yahoo! and other Web sites.

Microsoft adCenter is a collection of tools and information businesses can use to place advertisements on the Web. AdCenter can be used to create and edit online campaigns, research keywords and demographics related to the target market and create and run regular reports to refine online campaign performances.

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