Recommended: Demographics Tools
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Understanding your target market is one of the most critical steps to launching or growing a business. To maximize your opportunity for success you’ve got to know who your customers are and where to reach them. Demographics Now, Free Demographics, and Map Bridge can equip you with tools and market data that will give you crucial insights into your target audience. Whether you're looking for geographic data or an understanding of demographic trends, these tools give you the knowledge to make the right decisions.

Option Best For Next Step

DemographicsNow

In-depth market analysis that gives you the hard data to launch your next big move.
Best for small, medium or large businesses that are looking for industry demographics by location.

FreeDemographics.com

Get unlimited access to online demographic reports and maps.
Small, medium or large businesses that want to gauge demographic trends for free.

MapBridge

MapBridge is a demographics data add-on application, giving businesses greater access to consumer trends.
Small businesses that want to hone in on their target consumer base by using historical data.
Features Price

DemographicsNow
  • Evaluate potential for new market entry or expansion.
  • Validate market assumptions.
  • Analyze markets based on custom drive times, counties, census tracts and more.
  • Create fully interactive maps.
  • Create radius based maps and reports.
  • Create summary and comparison reports for any U.S. geography.
  • Access to current year estimates and five year projections.
  • Access to 1990 and 2000 Census data as well as AGS 2007 estimates and 2012 projections.
 
$159 a month, $1,295 annually.

FreeDemographics.com
  • Comparison reports with a side-by-side view.
  • Comparison reports detailing up to 16 geographic locations.
  • Radius-based reports.
  • Free webinars focusing on market data and interpretation.
  • Information from 1980, 1990 and 2000 censuses.
 
Free.

MapBridge
  • Create blocks of groups, census information, zip codes, states, counties and more.
  • Create and analyze multiple trade areas around the selected location. Use rings, non-overlapping rings (which prevent the double counting of data), or drive time boundaries.
  • Color-shaded thematic maps, graphs and reports in HTML, PDF or Excel.
  • Summary, rank or comparison reports.
  • PowerPoint integration.
 
Base Mapping $1,500.

 
Map Bridge Component $2,500.
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    Free Demographics - eric adams - 5/27/2009

    I've used FreeDemographics before and it's quite useful. It only provides simple data but sorts it according to how you want it, breaks it into charts and graphs and other ways that makes the data more useful. In order to use it, you have to sign up for an account, but it's all free. Great for you when you're working on your business or marketing plan.

     
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